THE IDEA WAS TO IMAGINE WHAT EACH OF THE CHARACTERS' BEDSIDE TABLES WOULD LOOK LIKE - IN 2024. ideally, these posters would have been made using photography, but I used adobe photoshop as a way to mock-up what the posters would eventually look like.
SINCE ALL OF THE CHARACTERS OF 'FRIENDS' ARE SO LOVED AND RECOGNISED GLOBALLY, I FIGURED THAT I COULD TEASE THE REBOOT AND engage an audience WITHOUT RELYING ON THE ORIGINAL CAST (OR THEIR FACES), any logos, or text at all. FOR EXAMPLE, MONICA IS KNOWN FOR BEING VERY ORGANISED, AND THEREFORE HER 'BEDSIDE TABLE' POSTER IS THE ONLY ONE THAT IS NEAT. JOEY'S, ON THE OTHER HAND, IS MESSY, WITH RANDOM SCRAPS OF PAPER, food crumbs etc,.
as the hypothetical reboot is set in a modern world, the characters have been adapted to reflect this. in my posters, clues are hidden in each character's items to show that these characters are more inclusive and diverse, for example, Phoebe has a pride pin, and Ross has a postcard from his hometown, in Mexico.
I also thought it would be fun to include 'easter eggs' in the posters for fans of the original to analyse, for example, Chandler has vandalised Ross' business card, and Ross has a photo of Rachel (which he has stained).
the posters would be in bus stops, tube stations, and billboards globally - with fans taking photos and posting them on socials to analyse the posters together. this creates natural excitement, and fans feel like they are collecting posters as they get released one by one.
